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Technology Alliance Partner Program

As a provider of industry-leading networking solutions, Brocade recognizes the benefits that a joint technology partnership can bring to our customers. That’s why Brocade has created the Technology Alliance Partner Program (TAPP) with the mission of building new business opportunities and long-term partnerships that enable us to deliver comprehensive and proven best-of-breed technology solutions to our shared markets.

Brocade evaluates all interested partners to ensure that they are aligned with the goals and vision of Brocade. The evaluation of members is based on factors that include, but are not limited to, the following:

  • Product alignment
  • Core technologies and competencies
  • Revenue potential
  • Mutual reference customers

Table 2 outlines the requirements for the three levels of membership. All members are required to complete and sign a Brocade Technology Alliance Partner Program Agreement and the Brocade Mutual Non-Disclosure Agreement (NDA).

Table 2. Requirements of the Brocade Technology Alliance Partner Program

RequirementGlobal Alliance PartnerStrategic Alliance PartnerAdvantage Alliance Partner
Membership Fees: Due Annually$20,000 (By invitation only)$10,000$5,000
Executive SponsorshipAssigned VP-level executive/GMAssigned director-level executive/GMMust have sales champion/GM
Alliance ManagementBusiness Alliance/technical  representativeBusiness/technical representativePoint of contact
Review Partner PlanOnce /quarterTwice/yearDetermined per account
Contractual AgreementsYesYesYes
Completion of Program ApplicationYesYesYes
Joint Marketing and Sales
Joint Customer ReferencesDetermined per account planNegotiatedNegotiated
Partner Web Site PresenceRequiredRequiredRequired
Solution CollateralRequiredRequiredRequired
Marketing BudgetNegotiatedNegotiatedN/A
Demo CenterNegotiatedNegotiatedN/A
Marketing and Sales EventsYesYesDetermined per event
Sales Solution ChampionsRequiredNegotiatedNegotiated
Support and Training
Technical Support: Each side agrees to add infrastructure to provide adequate training, support, and escalation procedures.RequiredRequiredN/A
Training:RequiredRequiredNegotiated
Product Access: Access to partner software and hardware supplies.YesYesNegotiated
Testing/Certification ResponsibilitySharedSharedPartner
Roadmap: Partner technology roadmap tie-in to Brocade.YesAs neededNegotiated