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Technology Alliance Partner Program

As a provider of industry-leading networking solutions, Brocade recognizes the benefits that a joint technology partnership can bring to our customers. That’s why Brocade has created the Technology Alliance Partner Program (TAPP) with the mission of building new business opportunities and long-term partnerships that enable us to deliver comprehensive and proven best-of-breed technology solutions to our shared markets.

Based on a partner's level of commitment, they are referred to as Global Alliance Partners, Strategic Alliance Partners, or Advantage Alliance Partners. Each level provides an increasing number of benefits and commitment from Brocade (see Table 1). Brocade reserves the right to modify these benefits at its sole discretion.

Table 1. Key Benefits of the Brocade Technology Alliance Partner Program

BenefitGlobal Alliance PartnerStrategic Alliance PartnerAdvantage Alliance Partner
Marketing and Sales
Joint Business Planning SessionsYesYesBy invitation
Web Site PresenceYesYesYes
Technology Partner LogoYesYesYes
Joint Press ReleasesYesYesNegotiated
Sales Support (Linkage)Via Alliance TeamVia Alliance TeamVia Alliance Team
Joint Marketing Activities and EventsYesNegotiatedNegotiated
Joint Collateral DevelopmentYesYesNegotiated
Support and Education
Joint Support: Allows a more formal tie between two technical support departmentsYesYesNegotiated
Partner Product in Brocade LabAs neededAs neededBy invitation
Equipment Discount *not for resale (for demo, testing, showcase in EBC, and events) At a discountAt a discountAt a discount
Brocade instructor-led training discountAt a discountAt a discountAt a discount