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Technology Alliance Partner Program

As a provider of industry-leading networking solutions, Brocade recognizes the benefits that a joint technology partnership can bring to our customers. That’s why Brocade has created the Technology Alliance Partner Program (TAPP) with the mission of building new business opportunities and long-term partnerships that enable us to deliver comprehensive and proven best-of-breed technology solutions to our shared markets.

    Based on a partner's level of commitment, they are referred to as Global Alliance Partners, Strategic Alliance Partners, or Advantage Alliance Partners. Each level provides an increasing number of benefits and commitment from Brocade (see Table 1). Brocade reserves the right to modify these benefits at its sole discretion.

    Table 1. Key Benefits of the Brocade Technology Alliance Partner Program

    BenefitGlobal Alliance PartnerStrategic Alliance PartnerAdvantage Alliance Partner
    Marketing and Sales
    Joint Business Planning SessionsYesYesBy invitation
    Web Site PresenceYesYesYes
    Technology Partner LogoYesYesYes
    Joint Press ReleasesYesYesNegotiated
    Sales Support (Linkage)Via Alliance TeamVia Alliance TeamVia Alliance Team
    Joint Marketing Activities and EventsYesNegotiatedNegotiated
    Joint Collateral DevelopmentYesYesNegotiated
    Support and Education
    Joint Support: Allows a more formal tie between two technical support departmentsYesYesNegotiated
    Partner Product in Brocade LabAs neededAs neededBy invitation
    Equipment Discount *not for resale (for demo, testing, showcase in EBC, and events) At a discountAt a discountAt a discount
    Brocade instructor-led training discountAt a discountAt a discountAt a discount