Brocade Greening the Data Center

Worldwide data center energy consumption more than doubled between 2000 and 2005 according to a recent study¹. In the United States alone, the Environmental Protection Agency estimates data centers consumed some 61 billion kilowatt-hours in 2006 - using the equivalent of the average yearly energy output for 15 power plants. As the global demand for more data and faster performance increases, data system energy costs continue to rise.

Brocade is taking steps to help improve energy efficiencies by focusing on products and programs that support the development of green data centers. We are committed to doing our part to provide our customers with high performance, low energy, data management solutions, and we are joining with industry partners like SNIA to drive standards for green data centers.

Our Mission

Driving energy efficiency in the data center. We challenge ourselves, our partners, and our customers to explore and embrace more efficient business and data center operations.

Brocade on Green

At Brocade, our focus is on data center efficiency. It's part of our DNA. We provide products that increase productivity and reduce energy consumption. We work hard to encompass all elements of efficiency, including energy, planning, processes, manageability, scalability, and more.

• We make products that help run efficient operations and help the environment in the process.
• We work with our partners and customers to maximize their data center efficiencies.
• We challenge our employees to realize greater efficiency for our own operational processes.

Brocade supports green data centers that reduce energy consumption and collectively provide greater operational efficiency. Brocade increases efficiency through:

• Power and Cooling: Compared to competitive products, Brocade directors generate only a third of the heat, require less cooling, and leave more power for other devices in a rack configuration.
• Heterogeneity/Scalability: Brocade products support and simplify high performance data migration across heterogeneous environments.
• Ease of Management: Brocade solutions consolidate shared storage environments and enable cost-effective, centralized information management.

What the Industry's Saying

• IT Leaders Share Green-Tech Predictions for 2008
• 'Green' is Hot for Storage Managers
• Brocade Launches New Energy Efficient Switch for HP B-Series
• Five Steps to More Energy-Efficient Storage

1. "Estimating Total Power Consumption By Servers In the US And the World," Jonathan Koomey, Staff Scientist, Lawrence Berkeley National Laboratory and Consulting Professor, Stanford University, February 15, 2007 (Commissioned by AMD)