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Leading Broadcast Studio Harnesses Ethernet Fabric Technology

United

As the broadcast industry faces up to the challenge of delivering multi-platform content and high definition (HD) video to consumers, United – part of the Euro Media Group (EMG) and a full-service company providing facilities, technical and creative support for multimedia audiovisual productions – has turned to Brocade to deliver an end-to-end data center networking solution based on Ethernet fabric technology and its 10 Gigabit Ethernet (GbE) core routing platform. 

United on why it selected Brocade Ethernet Fabric and MLXe routers

This was an ambitious project, but one that I am delighted to have taken on. Having used Brocade SAN solutions in the data center for many years, we knew that Brocade offered class-leading performance. The new Ethernet fabric-based environment gives us a far stronger proposition to take to market as we have the performance and flexibility to deal with anything our clients ask of us.

Marc Ruesen
Manager of Business Development at United

United provides onsite broadcast facilities for large sporting events such as the FIFA World Cup. It also manages more than 45 percent of all Dutch TV productions and works with international broadcasters such as NBC, Warner and ESPN by providing post-production services that include audio-visual rendering and trans-coding for multiplatform delivery (such as video on demand). 

Confronted with the challenge of managing multiple data feeds for various clients – all demanding secure access/delivery of content – United looked to significantly update and simplify its networking architecture to improve service levels to its customers.

Leveraging Brocade Ethernet Fabric technology and Brocade MLXe Series core routers, the new deployment will provide the performance, elasticity and resilience needed to support higher traffic volumes and daily data volumes in its video production environment that are approaching 16 terabytes. The Brocade network will also reduce operational cost and complexity for United's IT department while providing a seamless, cost-effective path for high-density deployment of 100 GbE technology.

WHY BROCADE

  • Breakthrough 10 GbE performance and scalability to meet traffic demands
  • Simplified network operations while increasing reliability and performance
  • Helped ensure consistently high-quality broadcast services
  • Accelerated virtualization and improved Virtual Machine (VM) management
  • Improved network-wide visibility, simplifying management and monitoring